Advertise on Top Trails
TopTrailsWA is now offering display advertising for services and products related to trails users! With thousands of visitors to the site already and global online advertising about to commence, businesses are invited to take advantage of the project and get on board asap.
SPECIAL INTRODUCTORY OFFER
Book before 1st March 2010 with no set-up fees!
All bookings received by 1st March 2010 will have advertising placed online immediately with no bookings fees.
Book now and be part of the $100,000+ GLOBAL ADVERTISING CAMPAIGN targeting online trail users.
The online search campaign commenced December 2009, attracting 13,500 NEW visitors to the site in the first 6 weeks.
Website traffic has been fantastic with solid interest in trails all across the state and virtual international visitors from the United Kingdom, Germany, Netherlands, New Zealand, South Africa, Singapore, Switzerland, Sweden, Norway, United States and many other countries.
Option 1: Display Advertising on TopTrailsWA General Pages
Advertising on the general pages of the website suits businesses offering goods and services to a variety of trail users and visitors to our state, such as car hire and camping gear.
All display adverts will all appear on the LINKS page and rotate randomly across the following pages:
- Home page
- Trail Tips
- Environment
- Key Events
Option 2: Display Advertising on Specific Top Trail Pages
Advertising on specific trail pages allows you to target visitors who are interested in a particular Top Trail or type of trail experience. This option also allows you to effectively promote your products or services to visitors to a particular region or town with the flexibility of choosing as few, or as many, trails you want to be associated with.
For example, Rottnest Fast Ferries may advertise on the Parker Point Snorkel Trail as trail users require ferry transport to Rottnest Island. Similarly, tour operators may conduct guided walks on one or two specific trails and elect to advertise only on those specific pages.
Option 3: Banner Advertising on Trailtalk Social Networking Site
Trailtalk is an online social networking site, allowing trail users to communicate with each other. Visitors to the site are able to sign up as members, invite friends to the site, post blogs, display pictures and much more!
Banner advertising on the Trail Talk site allows you to choose either a side banner option (as depicted) or a major monthly banner across the top of the page for one advertiser per month.
Advertising Cost Structure
| Ad Type | Cost* | 6 Months (minimum) | 12 Months (10% discount) | Package Discounts |
|---|---|---|---|---|
| Option 1: General Display |
$100/month |
$600 |
$1,080 |
Book both Options 1 & 2 to receive a 10% discount on total costs |
| Option 2: Trail Specific Display |
$100 booking fee plus $25/month per trail |
$100 plus $150 per trail |
$90 plus $270 per trail |
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| Option 3: Trailtalk Banners |
Home Page column banners: $100 booking set up plus $50/month Home Page Top banner: (one advertiser per month): $150 month |
$400 One month minimum – artwork change monthly |
$640 Bookings and multi-month discounts available upon request |
Book Option 3 with either Options 1 or 2 (or both) for a further 5% discount on total costs |
| Display Advertisement Update Fee |
Additional changes to advertising creative will incur an ADVERTISEMENT UPDATE FEE of $50 per change |
Two (2) advert creative changes per 6 month period to allow for special offers, announcements, etc. |
Four (4) advert creative changes per 12 month period to allow for special offers, announcements, etc. |
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| Creative Services | Cost per Advertisement – TopTrailsWA | Cost per Banner – Trailtalk |
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Advertisement Development Services Creation of your display advertisement |
$100 per creative execution for development of static creative image |
$150 per creative execution for development of static banner adverts |
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* All charges are inclusive of GST
Bookings Terms & Conditions provided as part of booking process.
More details and booking forms available by contacting Laura on 0413 214 124 or email .(JavaScript must be enabled to view this email address)
Advert Specifications
TopTrailsWA Display Adverts
- Advert Size: 120 pixels (w) x 75 pixels (h)
- File Format/s: JPEG, GIF or Animated GIF
- Max File Size: 25kB
Trailtalk Banner Advertising
- Sizes: Column banner 206 pixels (w) x 412 pixels (h) – Top banner 955 pixels (w) x 250 pixels (h)
- File format/s: JPEG preferred, GIF or Animate GIF accepted
- Max File Size: 100kB
Advertising Booking Terms & Conditions available with bookings forms.